Web Survey Bibliography
Title Selecting a consumer panel service
Author Sudman, S., Wansink, B.
Source Quirk's Marketing Research Review, May, 2002
Year 2002
Access date 28.07.2004
Abstract
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.
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Year of publication2002
Bibliographic typeJournal article